What happened to Kraft’s Successful Mascot: Cheesasaurus Rex?
Cheesasaurus Rex was Kraft macaroni’s answer to the mascot craze of the the 1990s created in 1991. Every brand and retailer was trying to create some character to capture the attention from the younger demographics. Cheesy was sold on all sorts of merchandise like apparel and toys. I have this 1992 tackle box I shared …
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